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National Repository of Grey Literature

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Communication activities of Prague International Marathon in 2010 Kuzmiak, Michal ; Halada, Jan (advisor) ; Kopecký, Ladislav (referee) Bachelor thesis "Communication activities of Prague International Marathon in 2010" focuses on marketing communication of Prague International Marathon between January-December 2010. The purpose of this thesis is to describe and analyze individual tools of communication mix and its use in sport marketing. Thesis also evaluates use of sponsorship, foreign promotion and media feedback. Detailed record

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